Multi Channel Solution

A good selection of knitting yarns and accessories from Pack Lane wool

Pack Lane Wool based in Basingstoke offer a wide range of knitting yarns from Rowan, Wendy, Twilleys and many others as well as accessories and equipment for haberdashery, needlecraft, felting and beading in a shop which is well laid out and welcoming.  Pack Lane Wool carry many brands including Wendy yarn , a good range of Rowan yarn and of course Twilleys Yarn which is still produced by the Thomas Ramsden company in Stamford.  Pack Lane Wool offer a well laid out ecommerce website and also utilise Google products as part of their multichannel offering, meaning that this is a true multichannel business utilising multichannel solutions.

We come across many different retailers who use multichannel techniques to sell their products, some more successfully than others.  All of these retailers utilise a multichannel solution of some type.

Schoose.co.uk is the online website of Factory Footwear, a shoe retailer based in Cornwall offering a wide range of casual shoes , walking shoes  and infact many other different styles of shoe, boot and sandal.  This well established retailer utilises a multichannel solution which feeds into the shop till, website and many other online channels which enable the retailer to sell products both online and in-store.  Because the system in use is based around a centrallised stock control system all sales come back to the shop till, meaning that there aren’t multiple admin systems to worry about and there is never a worry about selling the same product twice across the different sales channels – a problem with other systems.