Many jewellery shops utilise multichannel solutions in order to trade effectively nowadays – the combination of large stocks of small handcrafted items and the need to spend time with customers lends itself to the use of a well designed multichannel epos solution which helps the retailer to spend more time looking after customers and meeting their requirements.
Parriss jewellers have been trading since 1892 and utilise an integrated multichannel EPoS system from Intelligent Retail. This retailer offer a wide range of jewellery for men, women and children including birthstone jewellery and blue john jewellery as well as the traditional diamond and gemstone jewellery. All the jewellery offered by Parriss Jewellers is set in either silver, gold or platinum, with a wide variety of precious, semi precious and polished stones available as settings.
While Parriss jewellers are based in Norfolk, the multichannel aspect of their in-store setup allows them to trade effectively online, with an eCommerce website at www.parrissjewellers.co.uk, use of Google Products and the ability to use Ebay and Amazon as well as . This multichannel approach is a great way to push sales for competitive products such as jewellery, giving the widest possible spread of selling channels.