Rocky Horrors sell a wide range of clothing and footwear including Dr Martens boots
Here’s a good example of a well established multichannel retailer who utilise both online and offline channels to good effect. Rocky Horrors have been trading since the 1980’s, offering a wide range of alternative clothing, footwear and accessories including the roaringly successful range of Air Wair boots from Dr Martens and a whole host of clothing for punks, rockers and goths from the likes of Hell Bunny and Poizen Industries . Rocky Horrors trade using a stock managed EPoS system from Intelligent Retail which allows trading across Ebay, Amazon, Google Products and a fully integrated eCommerce website, which allows Rocky Horrors to quicky list products and sell across multiple channels.